AOAC INTERNATIONAL | Sections | MEETING DEVELOPMENT AND MARKETING GUIDEMEETING DEVELOPMENT AND MARKETING GUIDE

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MEETING DEVELOPMENT AND MARKETING GUIDE

The Meeting Development and Marketing Guide was created to serve as a resource for organizing and coordinating AOAC Section meetings. It provides detailed information including important functions needed to plan and coordinate a Section meeting. Contents include:

I. INTRODUCTION

II. PLANNING A SECTION MEETING

A. Goals and Objectives

B. Program Development

	1) Educational Format
	2) Training Courses
	3) Program Committee
	4) Speaker Coordination

C. Budgeting

D. Site Selection

E. Exhibitors

F. Registration Procedures

G. Meeting Evaluation

III. PROMOTING A SECTION MEETING

A. Promotion and Marketing

B. Printed Promotional Materials

	1) Brochure
	2) Press Release

C. Mailing Lists

D. Web site

E. Telephone Contact

F. Conclusion

IV. APPENDIXES

A. AOAC Speaker Request Information

	1) AOAC Speaker Request Form
	2) AOAC Available Speaker List
	3) Visit Report

B. Sample (2-page Tri-fold) Brochure

	1) Page One
	2) Page Two

C. Meeting and Marketing Timeline and Checklist

TO DOWNLOAD A PRINTABLE VERSION OF THIS DOCUMENT CLICK HERE

Planning is the key to organizing a successful Section meeting. Organizing an effective meeting will help. Acceptance by local industry, educational institutions, city authorities, and the community at large is of great importance to Sections.

Spreading the word about a Section meeting and maximizing participation takes planning, creativity, and resourcefulness. Each time one of these groups reads about, sees, or hears of Section activities, they gain a stronger, clearer impression of the services AOAC Sections provide.

Sections are encouraged to copy pages of this manual for distribution as needed. The obsolete manual should be destroyed and the new manuals distributed.

For information, assistance or suggestions regarding the Meeting Development and Marketing Guide contact:

AOAC INTERNATIONAL
ATTN: Liz Cribbin
481 North Frederick Avenue, Suite 500,
Gaithersburg, Maryland 20877-2417, USA,
Tel +1-301-924-7077, Fax +1-301-924-7089,
e-mail: lcribbin@aoac.org